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For many years I’ve had “Create an app that gets 1million+ downloads” on My List and while this doesn’t tick that item off, its at least a step in the right direction… let me explain!

I’ve developed many (well into 3 figures and counting) games over the past decade and a half, which have been published on various platforms. I’ve never had a big break away success though. About 18 months ago my business partner at Art Of Play Games and I became aware of an emerging platform which was growing rapidly: Facebook Instant Games. The idea of Instant Games (IG) is that they are small, usually hyper casual, games which are highly optimised for almost instant loading, and streamed straight from the platform to be played within either the Facebook or Messenger app without requiring a download.

Since the App stores these days are incredibly crowded, and since the vast majority of the games we were seeing on the platform were much lower quality than our own, we decided to invest some time building content to test the platform. The first small game we produced was Battle Bike 3D, a simple steampunk themed arcade game which got played more than 250,000 times in the first three months with virtually no promotion. Not quite the “1 million downloads” but still impressive and enough to validate the platform.

Since then we’ve developed several other small games including General Joyride, Dragon vs Vikings, and a halloween themed game called Curse of the Candy.

I’m not crossing the million downloads off my list yet, in fact we have a couple of projects on the go for launch in 2020 which are much more in depth games for more traditional gaming platforms which I’m quite excited about, but it’s nice to see thousands of people playing and enjoying our games, and leaving positive reviews and feedback!

ActionGeek is
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